California · Law Firm SEO
Law Firm SEO in California
Quick Answer
ZAVYANS provides law firm SEO and Google Ads for California firms, working remotely. California Rule 7.1 and Business and Professions Code section 6157 set strict limits on lawyer advertising, and we build pages and ads to meet both.
What the California rules mean for your marketing
Misleading ads are prohibited
California Rule 7.1 bars false or misleading communications about a lawyer or the lawyer's services, including truthful statements that omit a fact needed to avoid a misleading impression.
Statute adds specific bans
Business and Professions Code section 6157 and following bans certain practices, including guaranteeing outcomes and certain contingent-fee disclosures. Ads must meet both the rules and the statute.
Website and social are advertising
Website and social media content promoting legal services is generally treated as advertising and must meet the same rules. Retain copies, as the rules require.
Where we work in California
We serve California clients remotely, including San Diego, Sacramento, Fresno and San Jose. This page is general information and not legal advice. Confirm current rules with your state regulator or counsel.
Frequently asked questions
Do California law firm ads need to be filed before they run?
Under the rules we reviewed, no general pre-filing is required, but ads must comply with Rules 7.1 to 7.5 and Business and Professions Code section 6157 and following.
What is the biggest risk in California lawyer ads?
Guaranteeing an outcome, or leaving out fees or costs that change what a client pays.
Can ZAVYANS run Google Ads for California firms?
Yes, subject to California's rules and Google's policies on legal services ads.
Do you work with firms outside Los Angeles and San Francisco?
Yes. We serve California firms remotely, including San Diego, Sacramento, Fresno and San Jose.
Ready to talk about California marketing?
Written by the ZAVYANS team · Last updated: