Paid Social
Facebook Ads Agency in Ottawa
Facebook Feed, Stories, Reels, lead forms and Messenger campaigns built for real ROAS, not just reach.
Quick Answer
ZAVYANS provides Facebook Ads for businesses in Ottawa, remotely from our offices in Islamabad and Arlington, Virginia, with calls in your business hours. The work typically covers messenger & click-to-WhatsApp campaigns, native lead form setup and conversions API setup, with reporting and invoicing in CAD. It starts with a free proposal call.
Why Ottawa businesses work with us
Scheduled calls in Eastern Time, plus written weekly reporting
Campaigns researched around Ottawa's government, public-sector contracting and the Kanata North tech cluster
One team running SEO, paid media and software, instead of managing separate vendors
Reporting and invoicing in CAD, with no local office overhead added to your cost
Facebook still reaches the widest audience
Facebook remains the largest social audience for most markets, and its native lead forms, Messenger integration and detailed audience targeting make it well suited to both direct-response and lead generation campaigns, when the tracking and creative are set up properly.
We treat Facebook as part of one Meta Ads account alongside Instagram, since audiences and budget move most efficiently when managed together rather than as separate silos.
What's included
Native lead form setup
Capturing leads without visitors leaving Facebook, when that suits your funnel.
Conversions API setup
Server-side tracking that recovers signal lost to iOS privacy changes.
Creative testing
Multiple concepts tested continuously against real results.
Messenger and click-to-WhatsApp campaigns
Reaching people where they are comfortable messaging first.
Campaign strategy
Objectives structured around your actual sales funnel.
Weekly reporting
Cost per result and ROAS reported clearly.
Doing business in Ottawa
Ottawa is Canada's capital, so government and public-sector contracting shape much of its economy, alongside a large tech cluster in Kanata North. Many local businesses sell to government or large institutions, which means longer sales cycles and a stronger focus on credibility.
Why lead forms work well on Facebook
Facebook's native lead forms remove the friction of leaving the platform to fill out a form on a slow-loading page, which often produces a lower cost per lead, though the trade-off is generally lower lead quality that needs a fast follow-up process to convert well.
Tracking that survives privacy changes
A correctly configured Conversions API connection is what lets Facebook's algorithm keep optimising accurately despite iOS tracking restrictions.
Areas of Ottawa we cover
Facebook campaigns can be limited to the neighbourhoods and towns you actually serve, which keeps cost per lead down. In Ottawa that often means:
- Downtown Ottawa
- the ByWard Market
- Kanata North
- Gatineau
- Orléans
- Nepean
We work remotely, so where you're based in Ottawa doesn't change how the engagement runs.
Who we help
B2B services
Native lead forms for demo and consultation requests.
Real estate
Project awareness and enquiry campaigns.
E-commerce
Retargeting campaigns for cart abandoners and past customers.
Local service businesses
Lead form campaigns with fast follow-up.
How we work
- Step 1
Audit
We review what you have today against the result you actually want.
- Step 2
Build
Tracking, creative, pages or systems go in before spend or launch.
- Step 3
Launch and test
Work goes live and is tested in rounds with a clear weekly read-out.
- Step 4
Grow
Budget and effort follow what is actually producing results.
Frequently asked questions
Do you have an office in Ottawa?
Not yet. We serve Ottawa and the rest of Canada remotely from our offices in Arlington, Virginia (USA) and Islamabad, Pakistan, with scheduled calls in your time zone and written weekly reporting.
Should I use lead forms or send traffic to my website?
It depends on your funnel. Lead forms lower cost per lead but often need faster follow-up to convert well; we help decide based on your process.
Can you use our existing creative?
Yes, and we can produce new creative if needed.
Do you manage this separately from Instagram?
No, Facebook and Instagram run under one Meta Ads account and are reported together, since budget moves most efficiently when managed as one.
Can you take over an existing account?
Yes, we audit it first, keep what works and fix what does not.
Can you still deliver everything an Ottawa-based agency would?
Yes. Paid media, SEO, website and software development, and AI automation are all handled the same way, just coordinated remotely instead of from a local office.
How do you track leads from Messenger?
Click-to-Messenger campaigns and their outcomes are tracked and can be routed into your CRM.
Is Facebook still worth advertising on?
Yes, for most markets it remains the largest social audience, and native lead forms and Messenger integration are genuinely effective when tracking is set up properly.
How often is reporting provided?
Weekly, with cost per result and ROAS reported against your goals.
Which areas of Ottawa do you cover?
All of Ottawa and the surrounding area, including Downtown Ottawa, the ByWard Market, Kanata North and Gatineau. Campaigns and local SEO can be focused on the specific areas you serve.
Related services in Ottawa
Instagram Ads
Feed, Stories and Reels campaigns built for a visually driven audience, with creative test...
Learn more →SEO
SEO run as a compounding growth channel: technical foundations, search-intent content and ...
Learn more →Lead Generation
A complete system from traffic to qualified leads: campaigns, tracking, follow-up automati...
Learn more →Facebook Ads in other Canadian cities
Let's build something
Ready to grow with Facebook Ads in Ottawa?
Tell us what you're trying to grow. We'll come back with a plan, not a sales pitch.
or email info@zavyans.com