Professional Services · Australia
A Multi-Location Professional Services Firm
A multi-location professional services firm needed to rank locally and start showing up in AI-generated answers.
+156%
organic traffic across 6 months
+89%
Google Business Profile leads
First page
citations in AI assistant test queries
The challenge
The client ranked inconsistently across their service locations, had thin technical SEO, and had zero presence when prospects asked AI assistants like ChatGPT for recommendations in their category.
Our approach
We ran a technical SEO overhaul, built location-specific landing pages with proper schema markup, launched a review generation system, and implemented GEO/AI Search Optimization — including llms.txt, FAQPage schema, and direct-answer content restructuring — across their core service pages.
Client identity withheld for confidentiality. Figures are illustrative of the typical outcome range for this type of engagement.
The technical SEO work laid the foundation, but the GEO work is what actually got the client showing up when prospects asked AI assistants directly — a channel that didn’t exist in their reporting a year earlier.
Services involved
SEO
Technical, content, and authority SEO built to compound organic traffic and revenue over time.
GEO / AI Search Optimization
Optimizing your content to get cited and recommended by ChatGPT, Perplexity, and AI Overviews.
Online Reputation Management
Review generation and response systems that build trust signals search engines and customers both rely on.