Direct-to-Consumer E-commerce · United Kingdom
A Growing DTC E-commerce Brand
A growing DTC brand needed to scale paid social spend without ROAS collapsing past their existing ceiling.
+212%
monthly ad spend scaled while maintaining target ROAS
+41%
repeat purchase rate from email/SMS flows
3.2x
blended ROAS across Meta and TikTok
The challenge
The client had plateaued at a fixed monthly ad spend on Meta because scaling budget further consistently tanked ROAS. Creative refresh was slow and inconsistent, and there was no structured testing process.
Our approach
We implemented a high-velocity creative testing system across Meta and TikTok, rebuilt Conversions API tracking to recover signal lost to iOS privacy changes, and layered in an email/SMS retention program to increase repeat purchase rate alongside new customer acquisition.
Client identity withheld for confidentiality. Figures are illustrative of the typical outcome range for this type of engagement.
Scaling paid social without a structured creative testing process just means scaling waste faster. The fix wasn’t a bigger budget — it was a faster, more disciplined testing cadence paired with a retention layer that reduced dependency on new-customer acquisition alone.
Services involved
Meta Ads (Facebook & Instagram)
Facebook and Instagram campaigns engineered for creative testing velocity and real ROAS.
TikTok Ads
Native, sound-on TikTok campaigns that don't look like ads — built for the For You Page.
Email & SMS Marketing Automation
Retention and nurture flows that turn one-time buyers and leads into repeat revenue.
E-commerce Development
Shopify and WooCommerce builds optimized for checkout conversion, not just visual polish.