B2B SaaS · United States
A Mid-Market B2B SaaS Company
A mid-market SaaS company needed a predictable pipeline of qualified demos instead of sporadic inbound leads.
+184%
qualified demo bookings in 6 months
-38%
cost per qualified lead
12 days
average sales cycle reduction
The challenge
The client had inconsistent lead flow, relying almost entirely on organic inbound with no structured paid or outbound motion. Sales reps spent significant time on unqualified calls, and there was no CRM automation to route or score leads.
Our approach
We built a combined LinkedIn Ads and Google Search program targeting decision-makers by job title and company size, paired with a HubSpot implementation that automated lead scoring and routing. Landing pages were rebuilt and continuously A/B tested against booked-demo rate.
Client identity withheld for confidentiality. Figures are illustrative of the typical outcome range for this type of engagement.
The core insight was that lead volume wasn’t the problem — qualification was. Once the CRM could score and route leads automatically, sales reps stopped wasting time on the wrong conversations, and the paid channels could be optimized toward actual pipeline instead of raw form fills.
Services involved
LinkedIn Ads & B2B Lead Gen
LinkedIn campaigns and B2B lead generation built to reach decision-makers, not just clicks.
Google Ads Management
Search, Shopping, Performance Max, and YouTube campaigns built around profit, not clicks.
CRM & Marketing Automation Setup
HubSpot, GoHighLevel, and Salesforce implementation that actually gets used by your team.
Conversion Rate Optimization (CRO)
Systematic landing page and funnel testing to get more revenue from the traffic you already have.